Sue skilfully steered some very nervous colleagues and trustees through a process of considering possible new brand identities, consulting widely among staff, senior management and the Board of Trustees, and incorporating a number of constructive variations suggested by staff along the way.
This process eventually resulted in our changing from The Scottish Society for Autism, to simply Scottish Autism and adopting a new much cleaner and modern corporate identity. Competition for funds, the need for increased awareness and the overriding requirement for clarity in our communications necessitated this change, although it was imperative that we remained committed to our long standing values and beliefs.
Now, a year on from the launch of our new identity, there is almost universal approval among staff, stakeholders and customers that we have transferred our long standing principles to the new brand, and that the organisation has emerged greatly strengthened by the whole experience.
I would strongly recommend Sue and her team to anyone contemplating such as review of their brand identity.