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Client: i4 Product Design Date: February 21, 2013 Category:

i4 Product Design delivers innovative design solutions to   some of the world’s leading brands, from market leading gardening tools to cutting edge and sight saving diagnostic ophthalmic equipment.   The business with 4 directors and 9  staff.  the company has had steady growth and repeat blue chip clients. At the core of the company is its design process – from conceptualization of design solutions, through to tooling and process development for manufacture.

i4 faced a number of internal and external challenges to consolidate and sustain growth. Business Pointer was appointed in 2010 to work with the top team to support them address these challenges, through a Marketing, Sales and Business Development plan.

Integral to i4’s future growth was the need to look at current systems and marketing and sales processes. Included in the Business Pointer project was the scale of the market, market trends, opportunities, existing relationships with clients and how to manage these in the future.

Business Pointer’s Sue Ireland continues to provide board support to the Directors to ensure the drive for sales, client account management and financial sustainability are assimilated into the business, while providing hands on support to consistently review performance against strategic objectives.

“Professional, probing & inspirational is just some of the words I would use to describe Sue. Her knack of cutting through obstacles to get to the root of the problem is uncanny. She’s helped focus our minds on developing the fundamental building blocks of our business for growth and longevity. She is extremely amiable however has a no nonsense approach and I would have no doubt that she would be able to add value to any organisation’s activities.”

Brian Combe
Managing Director
i4 Product Design Ltd