Business Pointer

Face & Body are Scotland’s leading provider of non-surgical cosmetic treatments and cosmeceutical skincare. The company operates cosmetic clinics in Lothian and Fife with an online business supplying non–prescription cosmeceutical skincare to the UK and Europe.

Whilst the majority of customers are based in central Scotland, the company’s reputation for high standards and achieving natural looking aesthetic results has created a strong UK customer base and a growing international one.

The directors wanted to achieve growth and increase their market share in Edinburgh despite the downturn caused by the 2008 economic recession and the impact of the Edinburgh tram project. Business Pointer’s Sue Ireland, with support from Ivan in market research and Alistair in financial modelling, worked with the directors to support business and marketing development.

“Susan is a great communicator who is able to quickly spot and point out weaknesses in a company’s current offering.  With Susan and her team we successfully surveyed our Scottish customers online and face to face, allowing us to formulate a strong brand image and create a successful marketing strategy. Susan then assisted us in working with our chosen media company, The Lane Agency, to help implement that strategy.

One of the essential things Susan always encouraged us to do was to ensure that the financial implications of any decisions were clearly understood. This focus on business finances under pinning growth and marketing objectives helped the company during 2010 and 2011 when the recession was at its worst. Now as we exit the recession, and the tram project comes to a close, the company has built a strong brand identity and business processes that are producing strong growth.”

Hamish Dobbie
Managing Director
2013