This long established manufacturing and supply company to the Oil Industry was supported by Business Pointer team to review their operational and marketing management systems and processes – with the overall objective of capitalising upon enhancing the marketing opportunities, the brand recognition and thus the continued success of the business – exploring existing and new markets, developing new messaging and creating a website which would reflect the substance of the business to existing and new clients.
The Business Pointer process comprised:
Testing customers’ perceptions on the company services and products, to advise future marketing and sales and identify new business opportunities
Identifying new opportunities, how these might be exploited and organisational and management implications
Defining marketing and sales processes and routes to market
Financial modelling to support profitability and future financial monitoring
Developing creative and technical briefs, for website and marketing and sales collateral
Managing the design tender process, and appointing agency to develop website
Project managing the design process.
Working with the Directors on future strategic options to maintain and retain growth of the company, through people and product development