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Client: Montrose Rope & Sail Date: February 22, 2013 Category:

This long established manufacturing and supply company to the Oil Industry was supported by  Business Pointer team to review their operational and marketing management systems and processes – with the overall objective of capitalising upon enhancing the marketing opportunities, the brand recognition and thus the continued success of the business – exploring existing and new markets, developing new messaging and creating a website which would reflect the substance of the business to existing and new clients.

The Business Pointer process comprised:

  • Testing  customers’ perceptions on the company services and products,  to advise future marketing and sales and identify new business opportunities
  • Identifying new opportunities, how these might be exploited and organisational and management implications
  • Defining  marketing and sales processes and routes to market
  • Financial modelling to support profitability and future financial monitoring
  • Developing creative and technical briefs, for website and marketing and sales collateral
  • Managing the design tender process, and appointing agency to develop website
  • Project managing the design process.
  • Working with the Directors on future strategic options to maintain and retain growth of the company, through people and product development